YOU CAN’T BEAT THAT GOLDEN HOUR GLOW – THE PERFECT NO-FILTER MOMENT AS THE LIGHT HITS JUST RIGHT AND EVERYTHING IS BATHED IN BEAUTIFUL, DIFFUSED RAYS THAT SOMEHOW MAKE THE WORLD LOOK A LITTLE BIT MORE MAGIC.
Introducing the limited-edition ghd SUNSTHETIC collection for spring/summer 23.
Taking inspiration from beautiful sunsets and unique personal aesthetics, ghd encourages you to channel the mood of golden hour this summer, with limited-edition tools and hair looks that bring to life the feel of that gorgeous, hazy glow: free, unfiltered, and effortlessly radiant.
The ultra-flattering light of golden hour makes it an irresistible time to capture content, so it’s no wonder that golden hour is so popular with Gen Z and their desire for an aesthetic lifestyle, which is why ghd has partnered with 4 international Gen Z content creators as the faces of the campaign.
Shot in the heart of Barcelona and featuring Marissa Ren (USA), Lisa Marie Schiffner (Germany), Florence Robertson (UK) and Zoe Massenti (Italy), the campaign perfectly captures the halcyon vibe of the fleeting natural light and the girl’s unfiltered glow up for golden hour.
Inspired by the mood of self-expression and style exploration that abounds on social media today, the collection is available for the summer season in a limited-edition palette of contemporary metallics: bold bronze, sun-kissed gold, refined rose and tonal taupe.