Chroma Crème Purple Shampoo for Blondes and Platinum Blondes, instantly neutralizes all unwanted yellow highlights and intensely nourishes the fiber without weighing it down for superior color correction and care. Chroma Crème is the result of a unique collaboration between L’Oréal Professionnel Paris Color Labs and Haircare Labs. Together, they have developed a unique technology that combines bespoke professional dyes to neutralize unwanted warm reflections, now in the most thoughtful formula. Provides homogeneous neutralization thanks to a thinner and more uniform formula deposit than normal neutralizing shampoos, which does not guarantee color spots even on porous areas. Provides maximum care, with ten times smaller care agents, targeting the most damaged and porous areas of the hair. It also guarantees 3 times more shine. The rich creamy and foamy texture ensures a unique experience. To be used alternately with daily shampoo. The shutter speed depends on the desired degree of neutralization.