In 2001, three hairstyling professionals from Yorkshire put an extremely new hairstyling product into the hands of women. Thanks to their dedication, ghd has quickly become the reference brand for hairstyling in the high-end fashion segment and an international must-have. Since their debut, ghd stylers have proved to be different from common straighteners: their versatility and innovative technology offers women the opportunity to create a perfect straight or soft and elastic curls, respecting the health and beauty of the hair.