The Pink collection is of great importance to us. Over the past 21 years, ghd has donated over $24 million to charities supporting the fight against breast cancer around the world.
For many women, breasts and hair are the epitome of feminine beauty, and breast cancer can take both away. Ghd wants to help women by instilling confidence in themselves, with or without hair, through the pink campaigns in support of the Umberto Veronesi Foundation.

For this year’s pink campaign we delved inside the ghd organization and its employees, who share their stories and experiences of how breast cancer has personally touched them or their loved ones. Thanks to our 5 current and former employees who kindly offered to share their stories as part of the campaign: Janine Jennings (ghd UK & Ireland, Head of Education), Jennifer Lowe (ghd US, former employee, Manager Trade & Consumer Marketing), Belen Casado (ghd Spain, former employee, Digital Education), Giada Bellotto (ghd Italy, Social Media Senior Specialist) and Lisa Bourhy (ghd France, E-commerce Manager). Discover their stories in the video campaign.

Breast cancer touches the lives of many and ghd works every year to raise awareness of the importance of prevention and to donate funds to global charities with the limited edition pink collection. For every purchase from the ghd pink limited edition collection, ghd will donate €10 to the Veronesi Foundation to fund scientific research on breast cancer.