Aquamare protects the beauty of hair and safeguards the marine environment.
Inspired by natural biocosmetics, the line has always derived its effectiveness from the active principles contained in the Brown seaweed extract. A forward-thinking choice that is today reflected in the widespread commitment to the selection of renewable raw materials.
One Ocean – BLUE FOREST project
Aldo Coppola strengthens its dedication to sustainability with a concrete commitment to the conservation of the marine environment. This year the brand renews its partnership with One Ocean Foundation by supporting the BLUE FOREST project: for every Aquamare product sold throughout the year, 1 Euro will be donated to the project.
One Ocean Foundation is committed to the protection and restoration of submerged forests of Oceanic Posidonia in the Mediterranean Sea. The Blue Forest project consists of marine reforestation activities, scientific research, community involvement, dissemination and awareness-raising aimed at protecting this species.
WHY IS IT IMPORTANT TO PROTECT POSIDONIA?
Because its submerged meadows stabilize the seabed and protect the coast from erosion
Because it represents an important biodiversity hotspot
Because it absorbs carbon dioxide and produces oxygen: Posidonia is the true lung of the Mediterranean Sea
Because it is an ally against climate change
In addition to pollution and global warming, Posidonia is threatened by many human activities that have caused its regression. This is why reforestation work is so important. Protecting and restoring marine plants such as Posidonia oceanica benefits the ecosystem, the climate and coastal communities.
BLUE FOREST is an international project of One Ocean Foundation for the protection of marine forests.
WELLBEING AND BEAUTY UNDER THE SUN
NO PLASTIC FUTURE
Attentive to the issue of respect for the ecosystem, the line carries the message of environmental impact reduction also through the choice of packaging.
Aluminium bottles represent a clean break with the past, a further step towards reducing plastic consumption.
With an original luxurious visual impact, aluminium expresses its aesthetic potential to the maximum, which adds up to the well-known advantages of total recyclability.
ALUMINIUM 100% RECYCLABLE
WELLBEING AND BEAUTY UNDER THE SUN
The Aquamare formulations enclose all the beneficial properties of the marine environment in a brand-new bio-technological extract derived from brown algae, performing intense anti-aging action.
The Aldo Coppola Aquamare range is a complete line of products formulated to offer protection and care during and after sun exposure. UV rays, salt, wind and chlorine are all aggressive risky factors against the hair fibres, the scalp and the skin of our body.
WITH BROWN ALGAE EXTRACT
Brown algae are extremely rich with minerals, oligo-elements and vitamins. The natural extracts have the capacity to restore the hydro lipidic balance and prevent early aging with an intense moisturising and remineralizing action.
Brown algae extract has the capacity to hold big amounts of water. Their soothing and protective actions are of great benefit to hair: they keep it soft, full of body and easy to comb.The same active principles prevent dehydration of the skin due to sun exposure.The moisture level improvement is prolonged in time and helps restore the NMF Natural Moisturizing Factor.
The species belonging to brown algae grows in shallow water and is exposed to sun and wind. It has to fight dehydration to guarantee the survival of its cells. For this reason brown algae has developed a protective membrane that is similar to our skin, designed to limit water evaporation from its connective tissues. This incredible affinity with our skin was the starting point for the development of a completely natural cosmetic ingredient, made up of marine polysaccharides (sugars) extracted from brown algae (Laminaria digitata), amino acids, mineral salts and microalgae Chlorella Vulgaris.
THE LINE
A complete daily ritual to protect the beauty of hair under the sun. Protection and intense moisturizing after exposure to UV rays are indispensable to maintain softness and shine, to prevent early ageing and preserve the wellbeing of the hair fibres.
AQUAMARE Shampoo
AFTER SUN CLEANSING
Nourishing after sun creamy shampoo. Restores moisture, keeping the hair soft, full of body and easy to comb. Daily use helps to prevent dryness caused by exposure to sun, wind, salt and chlorine. Perfect on coloured hair. After shampooing, complete the treatment with Aquamare after sun Milk or Mask.
AQUAMARE Milk
LIGHTWEIGHT HYDRATION
Instant regenerating fluid for hair. Deeply hydrates and strengthens the hair fibres exposed to wind sun and salt, with a very light and effective soothing action. The rich content of minerals, oligo elements and vitamins in the brown algae bio marine extract performs a revitalising action that leaves the hair soft, bright and easy to comb. Apply after shampooing on wet hair and do not rinse.
AQUAMARE Mask
INTENSE NOURISHING
After sun treatment formulated to hydrate and deeply nourish hair exposed to sun, wind, salt and chlorine. This mask combines intense soothing shine-enhancing to protective restructuring action, suitable on all hair types and especially recommended on coloured hair. The rich content of minerals, oligo elements and vitamins in the brown algae extract prevent early aging of the hair fibres. Apply after shampooing and rinse with care.
AQUAMARE Filter
INVISIBLE PROTECTION
Suncare filter for hair, protects against UV rays, salt, wind and chlorine. Light and invisible, it wraps the hair in a protective film enhancing softness and shine. The bio cosmetic complex derived from brown algae maintains the correct hydration level, prevents dryness and protects colour intensity. Spray on dry or wet hair before sun exposure and repeat the application during the day. It can also be applied after blow-drying as a restructuring shine enhancer.
